03 Activations

Nectar x Zippy’s Hawaii

We turned part of a Hawaiian restaurant into a nightclub to launch our new drink Sojuice and our new DJ show Nectar Radio. The activation brought music, product and community together in an unexpected physical experience designed to live just as strongly online.

03 Activations

Purpose

We wanted to create a physical brand moment that felt unexpected, memorable and inherently shareable. Created in connection with the launch of Nectar Radio & Sojuice, the activation turned part of Zippy’s into a nightlife-style experience that brought Nectar’s personality into the real world and gave people a reason to engage with the brand beyond simply trying the product.

Approach

We brought Nectar Radio to life by transforming part of Zippy’s into a nightlife-style experience built around music, product and audience energy. The activation was designed to make the launch feel unexpected and culturally relevant in person, while creating enough visual moments to extend the experience through social afterward.

My Role

Creative Development · Casting · Creator Outreach · Event Coverage · Photography · Video · Editing · Social Content

I I helped shape how the activation would translate visually and socially, then captured the experience on-site and turned the strongest moments into content that carried the energy of the event beyond the people who were there. I also cast and reached out to local influencers and culture drivers across Hawaii to expand coverage and bring additional perspectives into the launch.

The Experience

This recap served as the overview of the Nectar Radio launch at Zippy’s, bringing the different parts of the event into one piece. It captured the atmosphere, crowd, music and brand moments to give viewers a complete sense of the experience.

The Recap

The Experience

These pieces show what the launch actually felt like beyond the recap, giving a more immersive look at how people interacted with Nectar Radio in real time.

A crowded indoor party or dance event with people dancing and socializing, colorful lighting, a DJ booth with a DJ, and decorations including colorful umbrellas and plants.

A DJ mixing music on a turntable with colorful lights, a can of Sapporo beer, a cup of food, and newspapers on the table.

Amplification

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A person wearing a straw hat with a black ribbon and a plaid pattern shirt. The person is looking down, and the background is a plain, light-colored wall. There is orange text overlaying the image that reads, "Come with us to Paaaatz Zippys."

A person holding a Zippy's container with a mobile phone on top and a can of nectar orange juice on it. The person is wearing a bright green shirt, distressed jeans, and a studded belt with keys and charms attached.

A crowded indoor nightclub with colorful lighting and many people, some taking photos, celebrating the first live music event hosted by Zippy's Kahala in Honolulu, Hawaii.

We invited Hawaii-based creators and culture drivers to experience the launch and capture it through their own perspective. Their coverage expanded the activation beyond Nectar’s channels and introduced the event to audiences already connected to the local culture.

Creator Coverage

Crowd of people dancing and celebrating inside a club with purple and red neon lights, and signs reading ZIPPY'S and other names.

A crowded nightclub or bar scene with people dancing and socializing under red lighting, with a headline about a rave at Zippy's on a Wednesday night.

The activation also generated coverage beyond social, giving the Nectar Radio launch visibility through local media and third-party outlets. This added outside validation to the event and helped the moment travel beyond the people who experienced it in person.

Press + Media

Organic Coverage

Beyond the creators we invited, attendees organically shared the activation through Stories, posts and videos of their own. That audience-led coverage helped the event spread naturally and showed that people found the experience worth documenting and sharing without being prompted.