Nectar
As Social Media Director and Creative Producer, I led Nectar’s social content from strategy through execution, developing repeatable formats built around product education, entertainment and brand identity. My role included creative direction, concepting, production, photography, video, editing, publishing and performance analysis across TikTok, Instagram and YouTube Shorts.
Scope
Strategy · Creative Direction · Production · Video · Casting · Editing · Social Management
Platforms Ran
TikTok · Instagram · YouTube
147K+ TikTok 36K+ Instagram 13K+ YouTube Multiple 1M+ Posts
Content Systems
I developed a mix of recurring formats and social-first concepts designed to educate, entertain and build a recognizable voice for the brand. Click to see formats in detail below ↓
01 Sale or Fail
02 Social First
03 Activations
